MarketInk: San Diego Seals’ new sponsorship includes Harrah’s Funner Zone

San Diego Seals players on the field File photo courtesy of the San Diego Seals Professional indoor lacrosse unit the San Diego Seals has informed a sponsorship with Harrah s Resort Southern California for the - National Lacrosse League season A Seals spokesperson advised Times of San Diego that the sponsorship is a multi-year deal The sponsorship will include Harrah s Resort named as the Seals official casino partner along with a new premium area experience for home games played at Pechanga Arena in San Diego formerly the San Diego Sports Arena To coincide with funner Harrah s longtime brand positioning a section of the arena will be designated as the Harrah s Funner Zone and feature a live DJ food and drink options and a party atmosphere With a ceiling of the Harrah s Funner Zone will be located at field level against the glass on the west side of the arena Cost of tickets in Harrah s Funner Zone for a group of or more fans will start at per person while individual tickets will start at Each ticket will come with a food and beverage credit Tickets will be sold on per-game basis Just like the name says it s going to be a real party zone mentioned Seals VP Adam Boettger This day s fans want more than just a contest and they want more than just sitting in a traditional arena seat They want an experience that they can t get anywhere else and the Harrah s Funner Zone is going to be just that San Diego Seals Courtesy Rick Griffin Marketink Harrah s Resort launched its funner theme in which included the official name change of a plot of land along State Road and the San Luis Rey River where the resort sits from Valley Center to Funner California complete with online navigation and directional road signs David Hasselhoff who played Mitch Buchannon an All-American Los Angeles County beach lifeguard on the Baywatch TV series became the first official mayor of Funner in the rebranding campaign that included television radio print outdoor and social media ads Funner is more than just a place for us it s a way of life and we re thrilled to bring that unique spirit and resource to the San Diego Seals disclosed Jill Barrett senior vice president and general manager of Harrah s Resort Southern California The Harrah s Funner Zone is the perfect place for fans to enjoy the fast-paced contest with a high-energy atmosphere that is authentic to the Harrah s Resort SoCal experience Whether you re cheering on the Seals or visiting us at the resort we are excited to share our one-of-a-kind fun with the San Diego group Harrah s Resort with three towers rooms three swimming pools and restaurants is an enterprise owned by the Rincon Band of Luiseno Mission Indians and managed by Caesars Entertainment The gaming floor includes slots and more than table games NLL the world s only professional box lacrosse league boasts teams that play games between December and late April The Seals formed in played their first NLL season in - Gestalt s new client is luxury jewelry brand Gestalt Brand Lab a San Diego branding and marketing agency reports it has been named agency of record by luxury jewelry line TACORI based in Glendale A comment announced that Gestalt has been retained for a comprehensive brand re-imaging and positioning an updated messaging platform and overarching creative elements including print online and TV ads website social media in-store design partnerships and event execution A spokesperson explained Times of San Diego that plans for media placements and expenditures have not been finalized but execution of communication elements are expected to roll out this fall Tacori jewelry ad Courtesy Rick Griffin Marketink Gestalt mentioned it was selected based on established successes with other clients within the luxury and fine jewelry industry including designer Martin Katz of Beverly Hills the Gemological Institute of America Gaggenau and artist Jonathan Schultz We know the Gestalt organization well and their extensive expertise in our industry and holistic approach to brand evolution were major factors when it came to naming them as our agency of record noted Paul Tacorian TACORI s chief executive officer We look forward to collaborating with the gang as they propel the TACORI brand into its next chapter Sold through retail partner locations nationwide TACORI is known for its engagement and bridal jewelry as well as gold and diamond necklaces earrings bracelets and rings across several unique design collections including the Classic Crescent Dahlia Stilla and more The TACORI name is long associated with pieces that will last a lifetime and the generations behind the brand steadfast in a determination to making their line timeless and wearable disclosed Brian Munce managing director at Gestalt We are thrilled to be working with TACORI to continue to tell that story and introduce the brand to diverse new consumers seeking enduring designs According to Chad Farmer creative director Gestalt One of our key tasks will be to re-imagine how we communicate the exclusivity trendsetting designs and generational history behind TACORI pieces along with their independent spirit to a wide audience including younger consumers that are just beginning to invest in genuine heirloom pieces Founded in Gestalt Brand Lab s other clients include Luna Grill Restaurants Best Day Brewing Lumin and Jamba It was named No on Agency Spotter s Top Best Brand Companies in TV cameras in the courtroom debated by judges lawyers journalists On Tuesday Aug th the San Diego chapter of the Society for Professional Journalists will co-host Cameras in the Court a reception and activity from to p m at the San Diego County Bar Association Center A St Downtown San Diego Admission is free and the citizens is invited to attend The event also hosted by the SDCBA and the San Diego Superior Court will feature discussion and debate exploring the best approach to informing the population about crucial developments in court proceedings while still maintaining the dignity and solemnity of the judicial process Cameras in the Courtroom event banner Image courtesy San Diego SPJ Topics will include whether the federal prohibition of cameras in the court promote or detract from the rule of law if state courts allowing cameras in courtroom turned trials into media circuses and whether California state court rules provide sufficient guidelines for access to justice for the media and residents Speakers will include Chief Judge Cynthia Bashant United States District Court Southern District of California attorney Marc Carlos Adam Racusin reporter KGTV News San Diego Superior Court Judge Joan Weber The moderator will be San Diego Superior Court Judge Dwayne K Moring A networking reception from to p m will be followed by the campaign from to p m and Q A until p m The event is sponsored by Sheppard Mullin For more information and to register visit www sdcba org or www spjsandiego org Rick Griffin is a San Diego-based residents relations and marketing consultant His MarketInk column appears weekly on Mondays in Times of San Diego